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Reyna, Alexander

Alexander Reyna (USA)

  • biography
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    Video title:
    2006, 2:37

    BETA was created over the course of several years using a blend of idiosyncratic imagery and appropriated iconography drawn from mass media and culture. It is bound with an aesthetic mirroring fine art and design.

    In the same way that photographs reconsider how we view painting, sampled imagery reconsider what we view as authentic and original. In a sense, this slight form of thievery introduces a collaborative act into the process because the art object exists half way between the original product and the artist who uses it-both working with different intentionality. In working with mass culture it’s as if corporate culture is an unknowing but implicit participant in the art which uses corporate products as its starting point. This makes sense because these units of media are built to be bought and consumed and I choose to resist this by freely subverting and appropriating.

    This video participates in
    CologneOFF IV – Here We Are!
    4th edittion of Cologne Online Film Festival 2008
    LAB program series